About us
Boost your creativity
It's not that easy to crochet efficiently if we don't have the right tools. Can you imagine a crocheter without their favorite yarn and hooks?
There’s no limit to what you can create; it’s time to embrace your passion for crochet.
A new world of crochet
Working on your crochet projects at home is fulfilling, but sharing ideas with fellow enthusiasts is even better. Join our online forums!
Get inspired, create, and share your crochet journey with us.
Elevate your crafting skills
Introducing our crochet experts
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the software, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the software industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Crochet Officer
Aline is a passionate crochet artist who loves sharing her craft with others. She mentors over 100 aspiring crocheters and nurtures a community of thousands of crochet enthusiasts.
Iris Joe
Chief Financial Officer
Emma, with her extensive crochet expertise, helps us create stunning designs and improve our craft. She is dedicated to inspiring creativity and elevates our brand to new heights.